The News Keeps Getting Worse for The Embattled Silver Institute. Meanwhile Silver Academy releases 2 Campaigns in 2 Consecutive Days.

We will Prove that The Silver Institute Never Planned any Mass Advertising or Public Information campaigns. Just Pathetic.

Yesterday, we posted a Public information Campaign titled "Eternal Light, Silver Ignites our Future." Yesterday was 1 of 2, (released in two consecutive days) and further below, you will see PR concept #2.

I made it a point to say every industry (windows, doors, brick, siding, roofing, lawyers, automotive, dentists, health care, pharmaceutical, education, insurance) has some kind of campaign to do the following 5 things.

1.) Boosts brand, Silver Holds Value: PR helps build trust and shape positive public perception, making your brand more likable and memorable. 

With Silver, less than 1% of the general public is buying Silver. 

In any other industry, that shockingly minuscule number (less than 1%) would light a fire, and there would be a shake-up in the trade association for delivering such dismal sales volume. I need help considering an industry where customer adoption numbers are as miserable as ours in the Silver Industry.

That number (less than 1% purchase Silver) would indicate an emergency situation, and they would address this urgently. 

THIS IS THEIR JOB. They have yet to address this, proving they don't want people to discover Silver. 

If they were serious people, they would have launched public information campaigns. The World Gold Council launched "Gold: A Journey with Idris Elba" and "In Gold We Trust."

Silver Institute has delivered a big goose egg: ZERO, Zilch, Zip, and Nada.

See for yourself; go to their website and look in the footer. There is nothing there. (or go to their contact page) NOTHING.

They don't have a YouTube channel. 

So, even if they spend time brainstorming their mission statement and distilling their elevator story with video, text, or graphics, they need to find a viable method for pushing out their promotions. Also, they have no promotions. In just two days, we released two concepts. I could do one per day. It just takes focus, and Like Mark Twain said, "The art of writing is applying the seat of the pants to the seat of the chair."

They don't use any popular social media apps. How are they engaging with people?

2.) Amplifying positive buzz, SilverSqueeze can lead to true price discovery: Effective PR attracts media attention and generates organic conversation, spreading the word about your brand organically. We generated an organic Silversqueeze movement, and The Silver Institute never once engaged in any meaningful or substantive manner. Is that intentional, lazy, stupid, or incompetent? You decide.

3.) Counters negative press: PR strategies proactively address adverse claims and misinformation, protecting the industry and building resilience. In Silver's case, a good PR campaign could have helped people chase sound money instruments vs. over-valued zombie corporations or protected the public whose assets were at risk. 

Inflation, interest rates, and a devalued dollar destroy workers' savings daily.

4.) Advocates for industry goals: PR campaigns can champion industry-wide initiatives and influence public policy, shaping a future that benefits everyone. Silver used B2B or discussed ways to prop up silver mining with investment (finding new investment classes like Women, AMC/Gamestop Apes, Crypto enthusiasts, public employee retirement accounts, university endowments, insurance funds, sovereign wealth funds, etc.) 

The fact that Silver miners combined have a market cap of $17 billion shows that The Silver Institute needs to do better in helping out the Silver industry. 

If you look at their sponsor page, most are Silver Miners. Some of these people will soon ask basic questions like those we raise.

5.) Drives market share and growth: A positive silver industry image, solid public trust, and customer loyalty ultimately increase sales and market dominance. They failed here, too. Talk to any bullion dealer or miner, and they will tell you that precious metals sentiment is close to rock bottom.

Yesterday, I made the point that there are times when allied farmers will pool together to advertise their milk driving it with PR campaigns, billboards, TV, radio, web and event marketing. Also, think how many times you’ve seen a “Bath Fitter” ad?

Back to my point about a trade association promoting Milk (The Allied Dairy people work it with)

• School Lunch Programs

• Sponsoring Sporting Events

• Sponsoring Farming Events

• Sponsoring State and County Fairs

• Sponsoring Future Farmers or 4H club

  

  Milk producers run ads like this to promote their industry. Kiddos powered by Milk to cross the Finish Line.

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  Yesterday we published one PR campaign found here
  
  Today is another PR campaign called “Get into Silver”
  

  
  This is Two Public Information Bits Promoting Silver in Two consecutive days.
  
  Guess we have to put Silver on Stage because The Silver Institute will not.
  
  I will do another one next week.
  
  Tra la la, Nothing to see here.