Silver Miners struggle to Make Mining Relatable
Engagement Extinction: When Products Become Endangered by Indifference
Engagement Extinction
Connecting with Investors
The silver mining industry sits at $17 billion. Apple and Microsoft are over 300 times larger, and Gold mining is 25 times larger. E2 Gold CEO Ellie Owens (J.D. & M.Sc) visits with Pixy on the Relatability challenge miners face. "The massive pressures, time scales, and temperatures" are conveyed in geological charts. Still, the industry should understand these charts are not relatable compared to a luxury brand with some immediate utility. Even if you visit a remote region to inspect your investment, the tour will include inspecting rocks and drilling cores.
Backstory: Setting up the Video
Pixy opens:
Ladies and gentlemen, buckle up for an electrifying session! Welcome, My Darling subscribers, to Women on the Rocks, where we're set to ignite the mining scene with a powerhouse of female brilliance.
Today, we are honored to introduce another stellar guest, Canada's Ellie Owens.
Here are her 4 roles:
Ellie is the President of E2 Gold.
She is also The Director of Canada's PDAC Mining and Mineral Conference
A Board member of Scottie Resources.
and she is a Financial Manager at Aurament International.
Ellie is a Geologist and holds a JD degree. That means she is a doctor of law. Brad Rourke refers to Ellie as "The Future of Mining,"
We couldn't agree more.
Our "Woman on The Rocks" broadcast aims to start spirited talks that spark serious thoughts on Mining, shining the spotlight on Women.
Tell us what you think about All Silver Miners having a market cap of only $ 17 Billion. Let's just make two other comparisons. The gold mining market is 24 times greater at $409 Billion, while Apple alone is almost 170 times larger than All Silver Miners Combined.
We are not picking on Silver. This video will explain some possible reasons why this trouble exists, but remember the small silver market is inviting for investors who are smart enough to get positioned before the stampeding commodity bulls.
Ellie Owens has some thoughts to share on this and other related topics.
This video addresses the following.
Why is the Silver market so small? (because it has not been relatable)
Why hasn't it been relatable? (perhaps a lack of vision and or talent in making it relatable)
What are the best practices for making it relatable? (education and shaking up investor relations, e.g., miners partnering with creative and innovative IR firms that customize their content per each miner vs. boilerplate "cookie cutter" methods)
If miners saw improved returns on investment, this would fuel expected outcomes and deliverables.
the story continues over on GoldChain . iQ network.
